A mortgage publisher first. A matching service second.

Who we are

First Run Now is an independent UK consumer publication and broker matching service. We are not a mortgage broker, lender, or financial adviser. Mortgage advice is provided exclusively by FCA-regulated brokers we work with — never by us.

What we believe

Most UK mortgage sites are lead-generation funnels with content bolted on. We've flipped that. Our editorial team writes guides without input from brokers. Our matching team only introduces brokers we've checked end-to-end. The two teams operate separately by design.

How brokers are vetted

• FCA permissions verified against the Financial Services Register
• Whole-of-market access or clearly stated panel
• Complaints record and customer outcomes reviewed
• Specialism mapped against the scenarios we send (bad credit, BTL, bridging, etc.)
• Annual re-review — brokers can be removed at any time

How we make money

When a borrower we've introduced completes a mortgage, the broker pays us a flat referral fee. That fee does not vary by lender or product, which is how we keep our editorial and matching independent. We never charge borrowers.

Editorial standards

• Every guide is written by a human, not spun from competitors.
• We cite source material (FCA, PRA, HMRC) where applicable.
• Pages are dated and reviewed at least twice a year, or sooner when rules change.
• We don't accept guest posts, paid placements, or "sponsored" insertions.